According to a survey conducted among consumers in India at the beginning of 2024, 77 percent of the surveyed individuals said that they have discovered new brands using social media. In comparison, more than half of the respondents indicated that they have purchased a service or product because of an influencer or celebrity.
Consumer-brand interaction experiences on social media in India in 2024
Characteristic
Share of people
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PwC India. (July 9, 2024). Consumer-brand interaction experiences on social media in India in 2024 [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1490146/india-consumer-brand-interaction-on-social-media/
PwC India. "Consumer-brand interaction experiences on social media in India in 2024." Chart. July 9, 2024. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1490146/india-consumer-brand-interaction-on-social-media/
PwC India. (2024). Consumer-brand interaction experiences on social media in India in 2024. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1490146/india-consumer-brand-interaction-on-social-media/
PwC India. "Consumer-brand Interaction Experiences on Social Media in India in 2024." Statista, Statista Inc., 9 Jul 2024, https://www.statista.com/statistics/1490146/india-consumer-brand-interaction-on-social-media/
PwC India, Consumer-brand interaction experiences on social media in India in 2024 Statista, https://www.statista.com/statistics/1490146/india-consumer-brand-interaction-on-social-media/ (last visited September 16, 2024)
Consumer-brand interaction experiences on social media in India in 2024 [Graph], PwC India, July 9, 2024. [Online]. Available: https://www.statista.com/statistics/1490146/india-consumer-brand-interaction-on-social-media/
