According to a survey conducted among consumers in India at the beginning of 2024, just under 80 percent of respondents across generations said that they discovered new brands using social media. Meanwhile, being persuaded to purchase a product based on influencer or celebrity recommendations was more prominent among millennial and Gen Z consumers compared to Gen X consumers.
Consumer-brand interaction experiences on social media in India in 2024, by generation
Characteristic
Millennials
Generation Z
Generation X
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PwC India. (July 9, 2024). Consumer-brand interaction experiences on social media in India in 2024, by generation [Graph]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/1490149/india-social-media-consumer-brand-interaction-by-generation/
PwC India. "Consumer-brand interaction experiences on social media in India in 2024, by generation." Chart. July 9, 2024. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/1490149/india-social-media-consumer-brand-interaction-by-generation/
PwC India. (2024). Consumer-brand interaction experiences on social media in India in 2024, by generation. Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/1490149/india-social-media-consumer-brand-interaction-by-generation/
PwC India. "Consumer-brand Interaction Experiences on Social Media in India in 2024, by Generation." Statista, Statista Inc., 9 Jul 2024, https://www.statista.com/statistics/1490149/india-social-media-consumer-brand-interaction-by-generation/
PwC India, Consumer-brand interaction experiences on social media in India in 2024, by generation Statista, https://www.statista.com/statistics/1490149/india-social-media-consumer-brand-interaction-by-generation/ (last visited September 13, 2024)
Consumer-brand interaction experiences on social media in India in 2024, by generation [Graph], PwC India, July 9, 2024. [Online]. Available: https://www.statista.com/statistics/1490149/india-social-media-consumer-brand-interaction-by-generation/
