Most effective personalized digital advertisements India 2024, by type

Published by
Tanushree Basuroy,
Sep 4, 2024

According to a survey conducted among consumers in India at the beginning of 2024, 82 percent of the surveyed individuals selected personalized social media advertisements as most likely to influence their purchase behavior. In comparison, 48 percent of the respondents listed advertisements via message among the most likely personalized ad types to influence their buying behavior.

The most effective personalized digital advertisements in India in 2024, by type

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Release date

July 2024

Region

India

Survey time period

January to February 2024

Number of respondents

1,000 respondents

Age group

18-74 years

Special properties

among consumers

Method of interview

Online survey

Supplementary notes

Original question: "Which type of personalised digital advertising is most likely to influence you to purchase?"

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Global outlook

6

Indian social media landscape

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Industry trends

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Leading platforms

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Consumer attitudes

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Digital advertising in the UKAdvertising in the UKProgrammatic advertising in the UKAdvertising in EuropeDigital advertising in Europe
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