Average discount percentage desired by U.S. online shoppers 2024

Published by Statista Research Department, Sep 3, 2024

On average, most online shoppers in the United States desired anywhere from 10 to 20 percent discounts on their entire shopping carts, with 40 percent of survey respondents reporting as much.  Another 33 percent of respondents reported to wanting between 20 and 30 percent off when it came to their online purchases.

Average discount percentage desired by online shoppers for their entire shopping cart in the United States as of 2024

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Source

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Release date

September 2024

Region

North America, United States

Survey time period

July 2024

Number of respondents

1,280 respondents

Age group

25-54 years

Method of interview

Online survey

Supplementary notes

According to the source, regarding survey respondents: "21% are 25 – 34 years old, 20% are 35 – 44, and 20% are 45 – 54. 49% of survey respondents are men, and 51% are women."

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