According to a survey conducted by Rakuten Insight in South Korea in 2024, around 61 percent of respondents aged 55 years and older stated that they only held one subscription to a Subscription-Video-on-Demand (SVoD) or video streaming service provider, and this subscription was shared with friends or family. This was the most common way of using subscriptions across all age groups.
Number of Subscription-Video-on-Demand (SVOD) service subscriptions held by consumers in South Korea as of June 2024, by age group
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55+ years
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Original question: "Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc) If yes, how many subscriptions to such services do you have?"
Respondents count by age group was as follows: 16-24 years: 114 25-34 years: 589 35-44 years: 978 45-54 years: 918 55+ years: 573
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Rakuten Insight. (September 4, 2024). Number of Subscription-Video-on-Demand (SVOD) service subscriptions held by consumers in South Korea as of June 2024, by age group [Graph]. In Statista. Retrieved September 10, 2024, from https://www.statista.com/statistics/1490414/south-korea-svod-services-subscription-number-by-age/
Rakuten Insight. "Number of Subscription-Video-on-Demand (SVOD) service subscriptions held by consumers in South Korea as of June 2024, by age group." Chart. September 4, 2024. Statista. Accessed September 10, 2024. https://www.statista.com/statistics/1490414/south-korea-svod-services-subscription-number-by-age/
Rakuten Insight. (2024). Number of Subscription-Video-on-Demand (SVOD) service subscriptions held by consumers in South Korea as of June 2024, by age group. Statista. Statista Inc.. Accessed: September 10, 2024. https://www.statista.com/statistics/1490414/south-korea-svod-services-subscription-number-by-age/
Rakuten Insight. "Number of Subscription-video-on-demand (Svod) Service Subscriptions Held by Consumers in South Korea as of June 2024, by Age Group." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1490414/south-korea-svod-services-subscription-number-by-age/
Rakuten Insight, Number of Subscription-Video-on-Demand (SVOD) service subscriptions held by consumers in South Korea as of June 2024, by age group Statista, https://www.statista.com/statistics/1490414/south-korea-svod-services-subscription-number-by-age/ (last visited September 10, 2024)
Number of Subscription-Video-on-Demand (SVOD) service subscriptions held by consumers in South Korea as of June 2024, by age group [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1490414/south-korea-svod-services-subscription-number-by-age/
