According to a survey conducted by Rakuten Insight in South Korea in 2024, around 56 percent of respondents aged 55 years and older stated that they subscribed to Subscription-Video-on-Demand (SVoD) or video streaming service providers because they had a larger variety than cable and satellite TV. Another common reason was wanting to watch original content released by a specific provider.
Reasons for subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea in June 2024, by age group
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55+ years
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Rakuten Insight. (September 4, 2024). Reasons for subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea in June 2024, by age group [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1490477/south-korea-svod-subscription-reasons-by-age/
Rakuten Insight. "Reasons for subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea in June 2024, by age group." Chart. September 4, 2024. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1490477/south-korea-svod-subscription-reasons-by-age/
Rakuten Insight. (2024). Reasons for subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea in June 2024, by age group. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1490477/south-korea-svod-subscription-reasons-by-age/
Rakuten Insight. "Reasons for Subscribing to Subscription-video-on-demand (Svod) Services in South Korea in June 2024, by Age Group." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1490477/south-korea-svod-subscription-reasons-by-age/
Rakuten Insight, Reasons for subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea in June 2024, by age group Statista, https://www.statista.com/statistics/1490477/south-korea-svod-subscription-reasons-by-age/ (last visited September 12, 2024)
Reasons for subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea in June 2024, by age group [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1490477/south-korea-svod-subscription-reasons-by-age/
