According to a survey conducted by Rakuten Insight in South Korea in 2024, around 55.5 percent of respondents stated that they did not subscribe to Subscription-Video-on-Demand (SVoD) or video streaming service providers because it was too expensive. Other reasons included having free or cheaper access to shows elsewhere and not being interested in the shows offered by the service.
Reasons for not subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea as of June 2024
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Rakuten Insight. (September 4, 2024). Reasons for not subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea as of June 2024 [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/1490508/south-korea-svod-non-subscription-reasons/?__sso_cookie_checker=failed
Rakuten Insight. "Reasons for not subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea as of June 2024." Chart. September 4, 2024. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/1490508/south-korea-svod-non-subscription-reasons/?__sso_cookie_checker=failed
Rakuten Insight. (2024). Reasons for not subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea as of June 2024. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/1490508/south-korea-svod-non-subscription-reasons/?__sso_cookie_checker=failed
Rakuten Insight. "Reasons for Not Subscribing to Subscription-video-on-demand (Svod) Services in South Korea as of June 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1490508/south-korea-svod-non-subscription-reasons/?__sso_cookie_checker=failed
Rakuten Insight, Reasons for not subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea as of June 2024 Statista, https://www.statista.com/statistics/1490508/south-korea-svod-non-subscription-reasons/?__sso_cookie_checker=failed (last visited February 11, 2025)
Reasons for not subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1490508/south-korea-svod-non-subscription-reasons/?__sso_cookie_checker=failed