During a May 2024 survey in the United States, approximately 66 percent of responding Gen Zers reported having purchased products featured in creator content. Among interviewees from all other generations, that average stood at 40 percent. Around 27 percent of Gen Zers said they believed influencers are looking out for interests by sharing only the best products, while 15 percent of other generations' respondents reported the same belief.
Percentage of consumers believing in content creators' good faith and buying products they featured in the United States as of May 2024, by generation
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NCSolutions. (July 11, 2024). Percentage of consumers believing in content creators' good faith and buying products they featured in the United States as of May 2024, by generation [Graph]. In Statista. Retrieved October 16, 2024, from https://www.statista.com/statistics/1490532/content-creator-trust-product-purchase-united-states/
NCSolutions. "Percentage of consumers believing in content creators' good faith and buying products they featured in the United States as of May 2024, by generation." Chart. July 11, 2024. Statista. Accessed October 16, 2024. https://www.statista.com/statistics/1490532/content-creator-trust-product-purchase-united-states/
NCSolutions. (2024). Percentage of consumers believing in content creators' good faith and buying products they featured in the United States as of May 2024, by generation. Statista. Statista Inc.. Accessed: October 16, 2024. https://www.statista.com/statistics/1490532/content-creator-trust-product-purchase-united-states/
NCSolutions. "Percentage of Consumers Believing in Content Creators' Good Faith and Buying Products They Featured in The United States as of May 2024, by Generation." Statista, Statista Inc., 11 Jul 2024, https://www.statista.com/statistics/1490532/content-creator-trust-product-purchase-united-states/
NCSolutions, Percentage of consumers believing in content creators' good faith and buying products they featured in the United States as of May 2024, by generation Statista, https://www.statista.com/statistics/1490532/content-creator-trust-product-purchase-united-states/ (last visited October 16, 2024)
Percentage of consumers believing in content creators' good faith and buying products they featured in the United States as of May 2024, by generation [Graph], NCSolutions, July 11, 2024. [Online]. Available: https://www.statista.com/statistics/1490532/content-creator-trust-product-purchase-united-states/
