In the United States, most online shoppers would rarely abandon their cart if unable to find a digital coupon when checking out, with 37 percent reporting this in a 2024 survey. In comparison, nearly 34 percent of shoppers aged 25 to 34 always abanonded their cart when no digital coupon could be found.
Frequency of cart abandonment of online shoppers when no digital coupon is found in the United States as of 2024, by age group
Characteristic
Total
18-24
25-34
35-44
45-54
55-64
Over 65
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-
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-
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-
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According to the source, regarding survey respondents: "21% are 25 – 34 years old, 20% are 35 – 44, and 20% are 45 – 54. 49% of survey respondents are men, and 51% are women."
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Dontpayfull. (September 1, 2024). Frequency of cart abandonment of online shoppers when no digital coupon is found in the United States as of 2024, by age group [Graph]. In Statista. Retrieved September 09, 2024, from https://www.statista.com/statistics/1490668/us-digital-coupon-cart-abandonment-age/
Dontpayfull. "Frequency of cart abandonment of online shoppers when no digital coupon is found in the United States as of 2024, by age group." Chart. September 1, 2024. Statista. Accessed September 09, 2024. https://www.statista.com/statistics/1490668/us-digital-coupon-cart-abandonment-age/
Dontpayfull. (2024). Frequency of cart abandonment of online shoppers when no digital coupon is found in the United States as of 2024, by age group. Statista. Statista Inc.. Accessed: September 09, 2024. https://www.statista.com/statistics/1490668/us-digital-coupon-cart-abandonment-age/
Dontpayfull. "Frequency of Cart Abandonment of Online Shoppers When No Digital Coupon Is Found in The United States as of 2024, by Age Group." Statista, Statista Inc., 1 Sep 2024, https://www.statista.com/statistics/1490668/us-digital-coupon-cart-abandonment-age/
Dontpayfull, Frequency of cart abandonment of online shoppers when no digital coupon is found in the United States as of 2024, by age group Statista, https://www.statista.com/statistics/1490668/us-digital-coupon-cart-abandonment-age/ (last visited September 09, 2024)
Frequency of cart abandonment of online shoppers when no digital coupon is found in the United States as of 2024, by age group [Graph], Dontpayfull, September 1, 2024. [Online]. Available: https://www.statista.com/statistics/1490668/us-digital-coupon-cart-abandonment-age/