A survey conducted in 2024 in the EMEA region shows what types of contents are the most compelling for the business to reach a decision when finalizing a purchase. Data sheets and supplier websites are the most impacting on the final decision, at 11 and 10.2 percent respectively. Interactive tools, blog spots and long form videos have the least impact in their decisions, at around 0.80 percent.
Types of content used in finalizing B2B purchase decisions in the EMEA region in 2024
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Digitalzone. (September 5, 2024). Types of content used in finalizing B2B purchase decisions in the EMEA region in 2024 [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/1490837/emea-content-b2b-purchase-decisions/
Digitalzone. "Types of content used in finalizing B2B purchase decisions in the EMEA region in 2024." Chart. September 5, 2024. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/1490837/emea-content-b2b-purchase-decisions/
Digitalzone. (2024). Types of content used in finalizing B2B purchase decisions in the EMEA region in 2024. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/1490837/emea-content-b2b-purchase-decisions/
Digitalzone. "Types of Content Used in Finalizing B2b Purchase Decisions in The Emea Region in 2024." Statista, Statista Inc., 5 Sep 2024, https://www.statista.com/statistics/1490837/emea-content-b2b-purchase-decisions/
Digitalzone, Types of content used in finalizing B2B purchase decisions in the EMEA region in 2024 Statista, https://www.statista.com/statistics/1490837/emea-content-b2b-purchase-decisions/ (last visited October 10, 2024)
Types of content used in finalizing B2B purchase decisions in the EMEA region in 2024 [Graph], Digitalzone, September 5, 2024. [Online]. Available: https://www.statista.com/statistics/1490837/emea-content-b2b-purchase-decisions/