A survey conducted in 2024 in the APAC region shows what types of contents are the most compelling for the business to reach a decision when finalizing a purchase. Suppliers websites and industry forums are the most impacting, at 13 and 11 percent respectively. Infographics, e-books, podcasts and long form videos have the least compelling action for the business to finalize a purchase, at around 1.5 percent.
Types of content used in finalizing B2B purchase decisions in the APAC region in 2024
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Digitalzone. (September 5, 2024). Types of content used in finalizing B2B purchase decisions in the APAC region in 2024 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1490854/apac-content-b2b-purchase-decisions/
Digitalzone. "Types of content used in finalizing B2B purchase decisions in the APAC region in 2024." Chart. September 5, 2024. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1490854/apac-content-b2b-purchase-decisions/
Digitalzone. (2024). Types of content used in finalizing B2B purchase decisions in the APAC region in 2024. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1490854/apac-content-b2b-purchase-decisions/
Digitalzone. "Types of Content Used in Finalizing B2b Purchase Decisions in The Apac Region in 2024." Statista, Statista Inc., 5 Sep 2024, https://www.statista.com/statistics/1490854/apac-content-b2b-purchase-decisions/
Digitalzone, Types of content used in finalizing B2B purchase decisions in the APAC region in 2024 Statista, https://www.statista.com/statistics/1490854/apac-content-b2b-purchase-decisions/ (last visited October 06, 2024)
Types of content used in finalizing B2B purchase decisions in the APAC region in 2024 [Graph], Digitalzone, September 5, 2024. [Online]. Available: https://www.statista.com/statistics/1490854/apac-content-b2b-purchase-decisions/