A survey conducted in the EMEA region in 2024 shows, through which online and offline channels, business to business (B2B) buyers get to know vendors from. The channel used the most is the internet, where 15 percent of buyers can search for the vendors, followed by industry events or trade shows, at 13 percent. The least used form is through TikTok, at less than two percent.
Off- and online channels B2B buyers learn about vendors from in the EMEA region in 2024
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Digitalzone. (September 5, 2024). Off- and online channels B2B buyers learn about vendors from in the EMEA region in 2024 [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1490866/emea-off-online-channels-vendors/
Digitalzone. "Off- and online channels B2B buyers learn about vendors from in the EMEA region in 2024." Chart. September 5, 2024. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1490866/emea-off-online-channels-vendors/
Digitalzone. (2024). Off- and online channels B2B buyers learn about vendors from in the EMEA region in 2024. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1490866/emea-off-online-channels-vendors/
Digitalzone. "Off- and Online Channels B2b Buyers Learn about Vendors from in The Emea Region in 2024." Statista, Statista Inc., 5 Sep 2024, https://www.statista.com/statistics/1490866/emea-off-online-channels-vendors/
Digitalzone, Off- and online channels B2B buyers learn about vendors from in the EMEA region in 2024 Statista, https://www.statista.com/statistics/1490866/emea-off-online-channels-vendors/ (last visited October 13, 2024)
Off- and online channels B2B buyers learn about vendors from in the EMEA region in 2024 [Graph], Digitalzone, September 5, 2024. [Online]. Available: https://www.statista.com/statistics/1490866/emea-off-online-channels-vendors/