A survey conducted in the APAC region in 2024 shows which online and offline channels business to business (B2B) buyers get to know vendors from. Industry events or trade shows are the most used channels at around 20 percent, followed by internet searches at 14 percent. The least used channels for finding vendors are Reddit and Pinterest, at about one percent each.
Off- and online channels B2B buyers learn about vendors from in the APAC region in 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Digitalzone. (September 5, 2024). Off- and online channels B2B buyers learn about vendors from in the APAC region in 2024 [Graph]. In Statista. Retrieved October 16, 2024, from https://www.statista.com/statistics/1490886/apac-off-online-channels-vendors/
Digitalzone. "Off- and online channels B2B buyers learn about vendors from in the APAC region in 2024." Chart. September 5, 2024. Statista. Accessed October 16, 2024. https://www.statista.com/statistics/1490886/apac-off-online-channels-vendors/
Digitalzone. (2024). Off- and online channels B2B buyers learn about vendors from in the APAC region in 2024. Statista. Statista Inc.. Accessed: October 16, 2024. https://www.statista.com/statistics/1490886/apac-off-online-channels-vendors/
Digitalzone. "Off- and Online Channels B2b Buyers Learn about Vendors from in The Apac Region in 2024." Statista, Statista Inc., 5 Sep 2024, https://www.statista.com/statistics/1490886/apac-off-online-channels-vendors/
Digitalzone, Off- and online channels B2B buyers learn about vendors from in the APAC region in 2024 Statista, https://www.statista.com/statistics/1490886/apac-off-online-channels-vendors/ (last visited October 16, 2024)
Off- and online channels B2B buyers learn about vendors from in the APAC region in 2024 [Graph], Digitalzone, September 5, 2024. [Online]. Available: https://www.statista.com/statistics/1490886/apac-off-online-channels-vendors/