Off- and online channels B2B buyers learn about vendors from in the U.S. 2024

Published by Daniela Coppola, Sep 7, 2024

A survey conducted in the United States in 2024 online and offline channels business to business (B2B) buyers get to know vendors from. The two main channels used are Facebook and Instagram, at 15 and 14 percent respectively, while the least used ones are previous relationships with vendors and television, at 1.5 and 1.3 percent respectively. 

Off- and online channels B2B buyers learn about vendors from in the U.S. in 2024

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Release date

September 2024

Region

United States

Survey time period

2024

Number of respondents

1,500 respondents

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Statistics on " Manufacturing e-commerce "

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Market overview

7

Digital procurement

6

Generalist marketplaces

4

Vertical marketplaces

6

Buying process

4

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Topics

Manufacturing e-commerceAlibaba GroupB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Europe
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