Top GenAI challenges for social media marketing according to marketers worldwide 2024

Published by
Valentina Dencheva,
Sep 10, 2024

As of May 2024, around 43 percent of marketers surveyed worldwide said maintaining authenticity was a challenge when using generative artificial intelligence (GenAI) for social media marketing. Maintaining the value of human creativity ranked second, cited by 40 percent of respondents. According to the same study, the leading benefits of GenAI for global social media marketing included increased efficiency and easier idea generation.

Leading challenges of using generative artificial intelligence (GenAI) for social media marketing according to marketers worldwide as of May 2024

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Release date

August 2024

Region

Worldwide

Survey time period

May 2024

Number of respondents

1,680 respondents

Special properties

among marketing, public relations (PR), sales, and customer service professionals using GenAI in social media marketing activities at least monthly

Supplementary notes

The source does not specify the survey type.
Multiple answers were possible.

The surveyed markets included Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain, the United Kingdom, and the United States.

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Overview

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Use of generative AI

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Risks in business

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Implementation and adoption

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Impact

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Generative AI in U.S. enterprises

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Perception of gen AI use in advertising in the U.S.Artificial intelligence (AI) use in marketing Artificial intelligence (AI) in programmatic advertisingArtificial intelligence (AI) use in marketing in the UKArtificial intelligence in e-commerce
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