Most popular social media channels used by B2B buyers in the EMEA region 2024

Published by Daniela Coppola, Sep 17, 2024

A survey conducted in 2024 in the EMEA region shows what were the most popular social media channels used by business-to-business buyers (B2B) in the previous seven days. WhatsApp and Facebook were the most used at 16 and 14 percent respectively, followed by YouTube and Instagram at an equal 13 percent share. WeChat and dating apps were the least popular choice, around one percent.

Popular social media channels used by B2B buyers in the EMEA region in 2024

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Release date

September 2024

Region

Africa, Europe, MENA

Survey time period

2024

Number of respondents

1,500 decision makers

Supplementary notes

Figures were rounded.

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