A survey conducted in 2023 in the United States and the United Kingdom shows the percentages of shoppers who have purchased a product based on shoppable advertisements. Approximately a quarter of consumers have already made a purchase using shoppable searches, and around 17 percent through shoppable social media. Purchases made through television streaming are a little over ten percent.
Share of consumers who purchased products through shoppable ads in the U.S. and UK in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Acxiom. (September 8, 2024). Share of consumers who purchased products through shoppable ads in the U.S. and UK in 2023 [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1490970/us-uk-shoppable-consumers-uptake-ads/
Acxiom. "Share of consumers who purchased products through shoppable ads in the U.S. and UK in 2023." Chart. September 8, 2024. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1490970/us-uk-shoppable-consumers-uptake-ads/
Acxiom. (2024). Share of consumers who purchased products through shoppable ads in the U.S. and UK in 2023. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1490970/us-uk-shoppable-consumers-uptake-ads/
Acxiom. "Share of Consumers Who Purchased Products through Shoppable Ads in The U.S. and Uk in 2023." Statista, Statista Inc., 8 Sep 2024, https://www.statista.com/statistics/1490970/us-uk-shoppable-consumers-uptake-ads/
Acxiom, Share of consumers who purchased products through shoppable ads in the U.S. and UK in 2023 Statista, https://www.statista.com/statistics/1490970/us-uk-shoppable-consumers-uptake-ads/ (last visited October 04, 2024)
Share of consumers who purchased products through shoppable ads in the U.S. and UK in 2023 [Graph], Acxiom, September 8, 2024. [Online]. Available: https://www.statista.com/statistics/1490970/us-uk-shoppable-consumers-uptake-ads/
