According to a survey by Rakuten Insight on live commerce, as of May 2024, approximately 38 percent of respondents in Vietnam stated that they had shopped more than six times through livestream events within the past 12 months. Meanwhile, around ten percent of respondents reported that they neither watch live commerce videos nor shop through livestreaming events.
Frequency of purchasing an item using live commerce in Vietnam as of May 2024
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Rakuten Insight. (September 4, 2024). Frequency of purchasing an item using live commerce in Vietnam as of May 2024 [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1491096/vietnam-frequency-of-purchasing-from-live-commerce/
Rakuten Insight. "Frequency of purchasing an item using live commerce in Vietnam as of May 2024." Chart. September 4, 2024. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1491096/vietnam-frequency-of-purchasing-from-live-commerce/
Rakuten Insight. (2024). Frequency of purchasing an item using live commerce in Vietnam as of May 2024. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1491096/vietnam-frequency-of-purchasing-from-live-commerce/
Rakuten Insight. "Frequency of Purchasing An Item Using Live Commerce in Vietnam as of May 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1491096/vietnam-frequency-of-purchasing-from-live-commerce/
Rakuten Insight, Frequency of purchasing an item using live commerce in Vietnam as of May 2024 Statista, https://www.statista.com/statistics/1491096/vietnam-frequency-of-purchasing-from-live-commerce/ (last visited October 04, 2024)
Frequency of purchasing an item using live commerce in Vietnam as of May 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1491096/vietnam-frequency-of-purchasing-from-live-commerce/