According to a survey by Rakuten Insight on live commerce, as of May 2024, approximately 41 percent of respondents in Vietnam stated that they participated in live commerce or live shopping events because they discovered new offers or discounts. Meanwhile, around seven percent of respondents indicated that live auctions were competitive and exciting.
Leading reasons for participating in live commerce or live shopping events in Vietnam as of May 2024
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Rakuten Insight. (September 4, 2024). Leading reasons for participating in live commerce or live shopping events in Vietnam as of May 2024 [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1491100/vietnam-reasons-for-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight. "Leading reasons for participating in live commerce or live shopping events in Vietnam as of May 2024." Chart. September 4, 2024. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1491100/vietnam-reasons-for-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight. (2024). Leading reasons for participating in live commerce or live shopping events in Vietnam as of May 2024. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1491100/vietnam-reasons-for-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight. "Leading Reasons for Participating in Live Commerce or Live Shopping Events in Vietnam as of May 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1491100/vietnam-reasons-for-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight, Leading reasons for participating in live commerce or live shopping events in Vietnam as of May 2024 Statista, https://www.statista.com/statistics/1491100/vietnam-reasons-for-participating-in-live-commerce-or-live-shopping-events/ (last visited October 04, 2024)
Leading reasons for participating in live commerce or live shopping events in Vietnam as of May 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1491100/vietnam-reasons-for-participating-in-live-commerce-or-live-shopping-events/