According to a survey by Rakuten Insight on live commerce, as of May 2024, approximately 64 percent of respondents in Vietnam stated that they tend to purchase apparel items through live shopping events or streams. Meanwhile, only six percent of respondents reported that they purchased experiences such as travel.
Items purchased through live shopping events or streams in Vietnam as of May 2024
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Rakuten Insight. (September 4, 2024). Items purchased through live shopping events or streams in Vietnam as of May 2024 [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1491105/vietnam-items-purchased-through-live-shopping-events-or-streams/
Rakuten Insight. "Items purchased through live shopping events or streams in Vietnam as of May 2024." Chart. September 4, 2024. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1491105/vietnam-items-purchased-through-live-shopping-events-or-streams/
Rakuten Insight. (2024). Items purchased through live shopping events or streams in Vietnam as of May 2024. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1491105/vietnam-items-purchased-through-live-shopping-events-or-streams/
Rakuten Insight. "Items Purchased through Live Shopping Events or Streams in Vietnam as of May 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1491105/vietnam-items-purchased-through-live-shopping-events-or-streams/
Rakuten Insight, Items purchased through live shopping events or streams in Vietnam as of May 2024 Statista, https://www.statista.com/statistics/1491105/vietnam-items-purchased-through-live-shopping-events-or-streams/ (last visited October 04, 2024)
Items purchased through live shopping events or streams in Vietnam as of May 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1491105/vietnam-items-purchased-through-live-shopping-events-or-streams/