According to a survey by Rakuten Insight on live commerce, as of May 2024, approximately 77 percent of respondents in Vietnam stated that they tend to purchase through live shopping platforms on social media with shoppable features, such as Facebook, TikTok, and Douyin. Meanwhile, around 13 percent of respondents reported purchasing through brand-specific websites.
Live shopping platforms accessed to purchase an item in Vietnam as of May 2024
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Rakuten Insight. (September 4, 2024). Live shopping platforms accessed to purchase an item in Vietnam as of May 2024 [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1491108/vietnam-accessed-live-shopping-platforms-accessed-to-purchase-an-item/
Rakuten Insight. "Live shopping platforms accessed to purchase an item in Vietnam as of May 2024." Chart. September 4, 2024. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1491108/vietnam-accessed-live-shopping-platforms-accessed-to-purchase-an-item/
Rakuten Insight. (2024). Live shopping platforms accessed to purchase an item in Vietnam as of May 2024. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1491108/vietnam-accessed-live-shopping-platforms-accessed-to-purchase-an-item/
Rakuten Insight. "Live Shopping Platforms Accessed to Purchase An Item in Vietnam as of May 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1491108/vietnam-accessed-live-shopping-platforms-accessed-to-purchase-an-item/
Rakuten Insight, Live shopping platforms accessed to purchase an item in Vietnam as of May 2024 Statista, https://www.statista.com/statistics/1491108/vietnam-accessed-live-shopping-platforms-accessed-to-purchase-an-item/ (last visited October 04, 2024)
Live shopping platforms accessed to purchase an item in Vietnam as of May 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1491108/vietnam-accessed-live-shopping-platforms-accessed-to-purchase-an-item/