Influencing factors to buy luxury goods Philippines 2024

Published by
Christy Balita,
Sep 11, 2024

According to a survey by Rakuten Insight in July 2024, quality was the main influencing factor for respondents in the Philippines for choosing to purchase a luxury item. This was followed by design and brand value. The same survey revealed that Filipino respondents mostly purchase luxury clothing. 

Leading influencing factors to purchase luxury goods in the Philippines as of July 2024

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Release date

September 2024

Region

Philippines

Survey time period

July 11 to 30, 2024

Number of respondents

13,474 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: “What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)”

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Topics

Luxury goods in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)Clothing and apparel market in EuropeM&A in the luxury goods sector
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