According to a survey by Rakuten Insight on luxury goods, as of July 2024, Gucci was the luxury brand with the highest awareness among both female and male consumers in Vietnam, with 78 percent of female respondents and 71 percent of male respondents indicating this. Meanwhile, only six percent of respondents from both genders were aware of Moncler.
Awareness of global luxury brands in Vietnam as of July 2024, by gender
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Rakuten Insight. (September 4, 2024). Awareness of global luxury brands in Vietnam as of July 2024, by gender [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1491143/vietnam-awareness-of-global-luxury-brands-by-gender/
Rakuten Insight. "Awareness of global luxury brands in Vietnam as of July 2024, by gender." Chart. September 4, 2024. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1491143/vietnam-awareness-of-global-luxury-brands-by-gender/
Rakuten Insight. (2024). Awareness of global luxury brands in Vietnam as of July 2024, by gender. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1491143/vietnam-awareness-of-global-luxury-brands-by-gender/
Rakuten Insight. "Awareness of Global Luxury Brands in Vietnam as of July 2024, by Gender." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1491143/vietnam-awareness-of-global-luxury-brands-by-gender/
Rakuten Insight, Awareness of global luxury brands in Vietnam as of July 2024, by gender Statista, https://www.statista.com/statistics/1491143/vietnam-awareness-of-global-luxury-brands-by-gender/ (last visited October 04, 2024)
Awareness of global luxury brands in Vietnam as of July 2024, by gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1491143/vietnam-awareness-of-global-luxury-brands-by-gender/