According to a survey by Rakuten Insight on luxury goods, as of July 2024, around 49 percent of consumers in Vietnam stated that they purchased luxury goods due to the high quality of the items. Meanwhile, only three percent of respondents indicated that they were influenced by the after-care services and exclusive membership perks.
Leading influencing factors to purchase luxury goods in Vietnam as of July 2024
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Rakuten Insight. (September 4, 2024). Leading influencing factors to purchase luxury goods in Vietnam as of July 2024 [Graph]. In Statista. Retrieved October 16, 2024, from https://www.statista.com/statistics/1491158/vietnam-influencing-factors-to-purchase-luxury-goods/
Rakuten Insight. "Leading influencing factors to purchase luxury goods in Vietnam as of July 2024." Chart. September 4, 2024. Statista. Accessed October 16, 2024. https://www.statista.com/statistics/1491158/vietnam-influencing-factors-to-purchase-luxury-goods/
Rakuten Insight. (2024). Leading influencing factors to purchase luxury goods in Vietnam as of July 2024. Statista. Statista Inc.. Accessed: October 16, 2024. https://www.statista.com/statistics/1491158/vietnam-influencing-factors-to-purchase-luxury-goods/
Rakuten Insight. "Leading Influencing Factors to Purchase Luxury Goods in Vietnam as of July 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1491158/vietnam-influencing-factors-to-purchase-luxury-goods/
Rakuten Insight, Leading influencing factors to purchase luxury goods in Vietnam as of July 2024 Statista, https://www.statista.com/statistics/1491158/vietnam-influencing-factors-to-purchase-luxury-goods/ (last visited October 16, 2024)
Leading influencing factors to purchase luxury goods in Vietnam as of July 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1491158/vietnam-influencing-factors-to-purchase-luxury-goods/