Share of Instagram influencers in Sweden 2024, by category

Published by Statista Research Department, Sep 11, 2024

In the first half of 2024, the share of influencer accounts was highest among the lifestyle category in Sweden, with 12.8 percent belonging to this category. Music was the second-most influencer-heavy category, followed by art. 

Distribution of Instagram influencers in Sweden in 1st half 2024, by category

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Release date

September 2024

Region

Sweden

Survey time period

H1 2024

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

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