Since 2023, the share of enterprises with e-commerce sales in the Nordics has grown since 2023 in all countries except for Norway. In 2013, around 28 percent of Norwegian enterprises had online sales, compared to 27.1 percent in 2023. During the same time period, this share grew from 26.2 to 38.1 percent in Sweden.
Share of enterprises with web sales in the Nordic countries from 2013 to 2023
Characteristic
Denmark
Finland
Sweden
Norway
2013
28%
19.1%
26.2%
28.1%
2014
27.4%
19.5%
28.4%
28.8%
2015
29%
21.8%
28.2%
27.7%
2016
30.2%
24.2%
31%
30.2%
2017
31.6%
23.8%
31.7%
28.6%
2018
33.6%
28.5%
33%
27.5%
2019
38.4%
22.5%
34.8%
22%
2020
38.5%
29.3%
36.3%
26.1%
2021
36.2%
32.4%
38.4%
29.3%
2022
36.7%
30.5%
38.1%
27.1%
2023
36.7%
30.5%
38.1%
27.1%
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Refers to sales via websites, apps, and marketplaces. Companies with 10 persons employed or more. Data refers to all activities (except agriculture, forestry and fishing, and mining and quarrying, and the financial sector).
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Eurostat. (April 18, 2024). Share of enterprises with web sales in the Nordic countries from 2013 to 2023 [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1491230/share-of-companies-selling-online-nordics/
Eurostat. "Share of enterprises with web sales in the Nordic countries from 2013 to 2023." Chart. April 18, 2024. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1491230/share-of-companies-selling-online-nordics/
Eurostat. (2024). Share of enterprises with web sales in the Nordic countries from 2013 to 2023. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1491230/share-of-companies-selling-online-nordics/
Eurostat. "Share of Enterprises with Web Sales in The Nordic Countries from 2013 to 2023." Statista, Statista Inc., 18 Apr 2024, https://www.statista.com/statistics/1491230/share-of-companies-selling-online-nordics/
Eurostat, Share of enterprises with web sales in the Nordic countries from 2013 to 2023 Statista, https://www.statista.com/statistics/1491230/share-of-companies-selling-online-nordics/ (last visited October 15, 2024)
Share of enterprises with web sales in the Nordic countries from 2013 to 2023 [Graph], Eurostat, April 18, 2024. [Online]. Available: https://www.statista.com/statistics/1491230/share-of-companies-selling-online-nordics/
