According to data from 2023, the occupational status of Nordic consumers affects how much they shop online. In Norway, employees purchase the most over the internet, at roughly 95 percent of them. Danish students, on the other hand, engage in e-commerce the most, with around 94 percent of them having bought goods online in the last 12 months. In all Nordic countries, retirees or other individuals not in the workforce purchased the least online. This was the lowest in Finland, at approximately 57 percent.
Share of online shoppers in the Nordic countries in 2023, by employment status
Characteristic
Students
Unemployed
Employees
Retirees or not in the labor force (excluding students)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Eurostat. (June 16, 2024). Share of online shoppers in the Nordic countries in 2023, by employment status [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/1491321/nordics-online-shopping-by-occupation/
Eurostat. "Share of online shoppers in the Nordic countries in 2023, by employment status." Chart. June 16, 2024. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/1491321/nordics-online-shopping-by-occupation/
Eurostat. (2024). Share of online shoppers in the Nordic countries in 2023, by employment status. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/1491321/nordics-online-shopping-by-occupation/
Eurostat. "Share of Online Shoppers in The Nordic Countries in 2023, by Employment Status." Statista, Statista Inc., 16 Jun 2024, https://www.statista.com/statistics/1491321/nordics-online-shopping-by-occupation/
Eurostat, Share of online shoppers in the Nordic countries in 2023, by employment status Statista, https://www.statista.com/statistics/1491321/nordics-online-shopping-by-occupation/ (last visited October 10, 2024)
Share of online shoppers in the Nordic countries in 2023, by employment status [Graph], Eurostat, June 16, 2024. [Online]. Available: https://www.statista.com/statistics/1491321/nordics-online-shopping-by-occupation/