Engagement rate among Instagram influencers in Denmark in 2024, by category

Published by Statista Research Department, Sep 20, 2024

In 2024, influencer profiles that focused on winter sports had the highest engagement rate in Denmark, at five percent. The second-most engaged category of influencer accounts was sports with a ball, followed by racing sports.

Engagement rate of influencers on Instagram in Denmark in 1st half of 2024, by category

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Source

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Release date

September 2024

Region

Denmark

Survey time period

2024

Supplementary notes

An influencer is defined as an account with more than 1,000 followers by the source.
The source does not provide a definition of how they calculate and define the categorizations; what accounts belong to which category. 

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