According to a survey by Rakuten Insight in May 2024, 54 percent of female respondents in Malaysia said they purchased cosmetics and skincare through live commerce or live shopping events. Meanwhile, 39 percent of male respondents reported that they purchased bags and shoes through live commerce.
Items purchased through live commerce events or streams among consumers in Malaysia as of May 2024, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (September 4, 2024). Items purchased through live commerce events or streams among consumers in Malaysia as of May 2024, by gender [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/1491435/malaysia-items-purchased-through-live-commerce-events-by-gender/
Rakuten Insight. "Items purchased through live commerce events or streams among consumers in Malaysia as of May 2024, by gender." Chart. September 4, 2024. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/1491435/malaysia-items-purchased-through-live-commerce-events-by-gender/
Rakuten Insight. (2024). Items purchased through live commerce events or streams among consumers in Malaysia as of May 2024, by gender. Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/1491435/malaysia-items-purchased-through-live-commerce-events-by-gender/
Rakuten Insight. "Items Purchased through Live Commerce Events or Streams among Consumers in Malaysia as of May 2024, by Gender." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1491435/malaysia-items-purchased-through-live-commerce-events-by-gender/
Rakuten Insight, Items purchased through live commerce events or streams among consumers in Malaysia as of May 2024, by gender Statista, https://www.statista.com/statistics/1491435/malaysia-items-purchased-through-live-commerce-events-by-gender/ (last visited October 05, 2024)
Items purchased through live commerce events or streams among consumers in Malaysia as of May 2024, by gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1491435/malaysia-items-purchased-through-live-commerce-events-by-gender/
