Approximately 38 percent of Romanians identified themselves as ethical consumers in 2023, the majority of them considered the most important barrier to be the higher price for sustainable and eco products. Meanwhile, 3 out of 10 non-ethical customers were skeptical about the sustainability claims of those companies selling the product.
2024
Romania
November 2023
440 respondents
18-55 years
Computer-assisted web interviews (CAWI)
According to the source: "Ethical consumers take an integrated approach when deciding which products and services to buy. In addition to caring for the environment, they use their purchasing power to promote products, brands and retailers that promote values ​​such as fairness, solidarity and respect for others."
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Basic Account
Starter Account
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Professional Account
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Overview
Ethical food sales
Ethical non-food sales
Fair trade sales
Awareness
Consumer behaviour
Consumer attitudes
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
