Items purchased through live shopping events or streams Thailand 2024

Published by Kankanit Ciba, Sep 16, 2024

According to a survey by Rakuten Insight in May 2024, 62 percent of respondents in Thailand said they purchased apparel items through live shopping events or streams. Meanwhile, three percent of respondents reported they purchased experiences such as travel through such streams.

Items purchased through live shopping events or streams in Thailand as of May 2024

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Release date

September 2024

Region

Thailand

Survey time period

May 9 to 31, 2024

Number of respondents

10,848 respondents

Age group

16 years and older

Special properties

among those who participated in live commerce or live shopping events

Method of interview

Online survey

Supplementary notes

Original question: “Which item(s) did you purchase through live shopping events or streams? Choose all that applies.”

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