According to a survey by Rakuten Insight in May 2024, 31 percent of respondents in Thailand stated that they had shopped more than six times through livestream commerce within the past 12 months. Meanwhile, 12 percent of respondents said they watched the live-streaming events but did not purchase an item.
Frequency of purchasing an item using live commerce in Thailand as of May 2024
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Rakuten Insight. (September 4, 2024). Frequency of purchasing an item using live commerce in Thailand as of May 2024 [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1491448/thailand-frequency-of-purchasing-from-live-commerce/
Rakuten Insight. "Frequency of purchasing an item using live commerce in Thailand as of May 2024." Chart. September 4, 2024. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1491448/thailand-frequency-of-purchasing-from-live-commerce/
Rakuten Insight. (2024). Frequency of purchasing an item using live commerce in Thailand as of May 2024. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1491448/thailand-frequency-of-purchasing-from-live-commerce/
Rakuten Insight. "Frequency of Purchasing An Item Using Live Commerce in Thailand as of May 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1491448/thailand-frequency-of-purchasing-from-live-commerce/
Rakuten Insight, Frequency of purchasing an item using live commerce in Thailand as of May 2024 Statista, https://www.statista.com/statistics/1491448/thailand-frequency-of-purchasing-from-live-commerce/ (last visited October 13, 2024)
Frequency of purchasing an item using live commerce in Thailand as of May 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1491448/thailand-frequency-of-purchasing-from-live-commerce/