Influencing factors to buy luxury goods Thailand 2024

Published by Kankanit Ciba, Sep 16, 2024

According to a survey by Rakuten Insight in July 2024, quality was the main influencing factor for respondents in Thailand in choosing to purchase a luxury item. This was followed by practicality and design. The same survey revealed that Thai respondents mostly purchase luxury clothing. 

Leading influencing factors to purchase luxury goods in Thailand as of July 2024

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Release date

September 2024

Region

Thailand

Survey time period

July 11 to 30, 2024

Number of respondents

16,595 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: “What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)”

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Statistics on " Luxury goods in Thailand "

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Other statistics that may interest you Luxury goods in Thailand

Overview

4

Key indicators

6

Segments

5

Leading brands

5

Consumer behavior

6

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Topics

Luxury goods in ThailandRetail sector in ThailandBeauty and personal care in ThailandRetail shopping behavior in ThailandSocial media in Thailand
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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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