Frequency of purchase through live commerce in India 2024

Published by A. Minhas, Sep 16, 2024

According to a survey conducted by Rakuten Insight in May 2024, approximately 29 percent of respondents in India reported that they neither watch nor shop during livestream shopping events. In contrast, 11 percent stated that even though they watch livestream shopping, they do not make purchases.

Frequency of purchase through live commerce in India as of May 2024

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

September 2024

Region

India

Survey time period

May 9 to 31, 2024

Number of respondents

24,821 respondents

Age group

16 years and above

Special properties

among 10,437 female and 14,384 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)?

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Live commerce in Asia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Live commerce in Asia

Overview

6

Usage

6

Channels

7

Consumer behavior

5

Further Content: You might find this interesting as well

Topics

E-commerce in AustraliaE-commerce worldwideAmazoneBay Inc.Internet in Australia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.