Main reasons for not participating in live commerce in India 2024

Published by A. Minhas, Sep 16, 2024

A survey conducted by Rakuten Insight in May 2024, found that approximately 42 percent of respondents in India avoided participating in live shopping events, preferring to shop through official websites or physical stores. Additionally, 20 percent of respondents expressed skepticism toward products promoted during live shopping events. The survey also revealed that women shop through live commerce more frequently than men.

Major reasons for not participating in live commerce in India as of May 2024

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Release date

September 2024

Region

India

Survey time period

May 9 to 31, 2024

Number of respondents

9,768 respondents

Age group

16 years and above

Special properties

among 3,648 female and 6,120 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: If you do not participate in live shopping events or streams, why not? (choose up to 3 of the most relevant answers)

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Overview

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Usage

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Channels

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