Most commonly used platform for live commerce in India 2024

Published by A. Minhas, Sep 16, 2024

 A survey conducted in May 2024 by Rakuten Insight, reported that 65 percent of respondents in India used social media platforms with shoppable features, like Facebook and TikTok, to make purchases through live commerce. In contrast, 12 percent of respondents bought products through dedicated live shopping apps.

Most commonly used platform for live commerce in India as of May 2024

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Release date

September 2024

Region

India

Survey time period

May 9 to 31, 2024

Number of respondents

15,053 respondents

Age group

16 years and above

Special properties

among 6,789 female and 8,264 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: Which of the following types of live shopping platforms have you purchased items from? Choose up to three most relevant answers).

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Overview

6

Usage

6

Channels

7

Consumer behavior

5

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Topics

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