Information channels for luxury goods consumers Singapore 2024

Published by
R. Hirschmann,
Sep 19, 2024

According to a survey conducted by Rakuten Insight among luxury goods consumers in Singapore in July 2024, about half of the respondents stated that they find information on luxury goods on social media. In comparison, four percent of consumers claimed to find information on luxury brands in newspapers, and another four percent from outdoor advertising.

Information channels for luxury goods consumers in Singapore as of July 2024

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Release date

September 2024

Region

Singapore

Survey time period

July 11 to 30, 2024

Number of respondents

4,677 respondents

Age group

16 years and older

Special properties

among luxury goods consumers

Method of interview

Online survey

Supplementary notes

Original question: "Where do you see/find the most information about luxury brands' goods? (Choose up to 3 of the most relevant answers)"

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Topics

Luxury goods in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)Clothing and apparel market in EuropeM&A in the luxury goods sector
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