According to a survey conducted by Rakuten Insight in May 2024 on live commerce, among consumers who participate in live shopping events in Singapore, 40 percent of the respondents said that they joined live commerce or live shopping events because they are entertaining. In contrast, eight percent of the consumers stated that they did so because live auctions were competitive and exciting.
Leading reasons for participating in live commerce events in Singapore as of May 2024
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Rakuten Insight. (September 4, 2024). Leading reasons for participating in live commerce events in Singapore as of May 2024 [Graph]. In Statista. Retrieved October 16, 2024, from https://www.statista.com/statistics/1493197/singapore-reasons-for-joining-live-commerce-events/
Rakuten Insight. "Leading reasons for participating in live commerce events in Singapore as of May 2024." Chart. September 4, 2024. Statista. Accessed October 16, 2024. https://www.statista.com/statistics/1493197/singapore-reasons-for-joining-live-commerce-events/
Rakuten Insight. (2024). Leading reasons for participating in live commerce events in Singapore as of May 2024. Statista. Statista Inc.. Accessed: October 16, 2024. https://www.statista.com/statistics/1493197/singapore-reasons-for-joining-live-commerce-events/
Rakuten Insight. "Leading Reasons for Participating in Live Commerce Events in Singapore as of May 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1493197/singapore-reasons-for-joining-live-commerce-events/
Rakuten Insight, Leading reasons for participating in live commerce events in Singapore as of May 2024 Statista, https://www.statista.com/statistics/1493197/singapore-reasons-for-joining-live-commerce-events/ (last visited October 16, 2024)
Leading reasons for participating in live commerce events in Singapore as of May 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1493197/singapore-reasons-for-joining-live-commerce-events/