According to a survey conducted by Rakuten Insight on live commerce in May 2024, among consumers who shop via livestream events in Singapore, 44 percent of the respondents listed apparel as a product category they purchased via live shopping events. In contrast, five percent of the consumers selected experiences among their live shopping purchases.
Leading product categories purchased via live shopping events in Singapore as of May 2024
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Rakuten Insight. (September 4, 2024). Leading product categories purchased via live shopping events in Singapore as of May 2024 [Graph]. In Statista. Retrieved October 08, 2024, from https://www.statista.com/statistics/1493206/singapore-popular-items-purchased-via-live-shopping/
Rakuten Insight. "Leading product categories purchased via live shopping events in Singapore as of May 2024." Chart. September 4, 2024. Statista. Accessed October 08, 2024. https://www.statista.com/statistics/1493206/singapore-popular-items-purchased-via-live-shopping/
Rakuten Insight. (2024). Leading product categories purchased via live shopping events in Singapore as of May 2024. Statista. Statista Inc.. Accessed: October 08, 2024. https://www.statista.com/statistics/1493206/singapore-popular-items-purchased-via-live-shopping/
Rakuten Insight. "Leading Product Categories Purchased via Live Shopping Events in Singapore as of May 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1493206/singapore-popular-items-purchased-via-live-shopping/
Rakuten Insight, Leading product categories purchased via live shopping events in Singapore as of May 2024 Statista, https://www.statista.com/statistics/1493206/singapore-popular-items-purchased-via-live-shopping/ (last visited October 08, 2024)
Leading product categories purchased via live shopping events in Singapore as of May 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1493206/singapore-popular-items-purchased-via-live-shopping/