Shopping online via live commerce is not commonly done in Japan, as revealed in a survey conducted by Rakuten Insight in May 2024. Around 85 percent of respondents stated that they do not watch or shop over livestream shopping events, whereas only one percent would participate regularly.
Although popular streaming platforms like YouTube and Showroom have integrated shopping functions on their websites, live commerce participation remained low.
Frequency of shopping via live commerce in Japan as of May 2024
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Rakuten Insight. (September 3, 2024). Frequency of shopping via live commerce in Japan as of May 2024 [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1493355/japan-frequency-live-commerce-shopping/
Rakuten Insight. "Frequency of shopping via live commerce in Japan as of May 2024." Chart. September 3, 2024. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1493355/japan-frequency-live-commerce-shopping/
Rakuten Insight. (2024). Frequency of shopping via live commerce in Japan as of May 2024. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1493355/japan-frequency-live-commerce-shopping/
Rakuten Insight. "Frequency of Shopping via Live Commerce in Japan as of May 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493355/japan-frequency-live-commerce-shopping/
Rakuten Insight, Frequency of shopping via live commerce in Japan as of May 2024 Statista, https://www.statista.com/statistics/1493355/japan-frequency-live-commerce-shopping/ (last visited October 04, 2024)
Frequency of shopping via live commerce in Japan as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493355/japan-frequency-live-commerce-shopping/