Unfamiliarity with live commerce was the leading reason for not shopping via live commerce in Japan, as revealed in a survey conducted by Rakuten Insight in May 2024. Around 65 percent of respondents stated that they did not participate in live shopping events because they did not understand how the e-commerce subset worked.
Although popular streaming platforms like YouTube and Showroom have integrated shopping functions on their websites, live commerce participation remained low.
Reasons for not shopping via live commerce in Japan as of May 2024
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Rakuten Insight. (September 3, 2024). Reasons for not shopping via live commerce in Japan as of May 2024 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1493372/japan-reason-against-live-commerce-shopping/
Rakuten Insight. "Reasons for not shopping via live commerce in Japan as of May 2024." Chart. September 3, 2024. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1493372/japan-reason-against-live-commerce-shopping/
Rakuten Insight. (2024). Reasons for not shopping via live commerce in Japan as of May 2024. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1493372/japan-reason-against-live-commerce-shopping/
Rakuten Insight. "Reasons for Not Shopping via Live Commerce in Japan as of May 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493372/japan-reason-against-live-commerce-shopping/
Rakuten Insight, Reasons for not shopping via live commerce in Japan as of May 2024 Statista, https://www.statista.com/statistics/1493372/japan-reason-against-live-commerce-shopping/ (last visited October 06, 2024)
Reasons for not shopping via live commerce in Japan as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493372/japan-reason-against-live-commerce-shopping/