Reasons not to purchase beauty products online in Italy 2023

Published by Daniela Coppola, Sep 18, 2024

A survey conducted through beauty products shoppers in Italy in 2023 showed the reasons some prefer to purchase the products in store instead of online. Over 20 percent of the respondents believe that the in-store experience is more fun than the online one, therefore the preference. Around ten percent also consider the shipping costs and the fact they can spare by acquiring the products in physical stores.

Reasons not to buy beauty products online in Italy in 2023

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Release date

March 2024

Region

Italy

Survey time period

2023

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