More than half of U.S. individuals in the age bracket 30-44 think luxury brands should be more accessible by widening their selection of goods. Only a little above 20 percent of those surveyed said luxury brands should be on the upper price range and remain exclusive.
Opinions on accessibility of luxury brands among millennials in the United States from 2021 to 2024
Characteristic
Should offer a selection of goods so as to be accessible to more people
Goods should be at the upper end of the price range so as not to erode the value of the brand
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YouGov. (August 28, 2024). Opinions on accessibility of luxury brands among millennials in the United States from 2021 to 2024 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1493756/luxury-accessibility-opinions-millennials/
YouGov. "Opinions on accessibility of luxury brands among millennials in the United States from 2021 to 2024." Chart. August 28, 2024. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1493756/luxury-accessibility-opinions-millennials/
YouGov. (2024). Opinions on accessibility of luxury brands among millennials in the United States from 2021 to 2024. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1493756/luxury-accessibility-opinions-millennials/
YouGov. "Opinions on Accessibility of Luxury Brands among Millennials in The United States from 2021 to 2024." Statista, Statista Inc., 28 Aug 2024, https://www.statista.com/statistics/1493756/luxury-accessibility-opinions-millennials/
YouGov, Opinions on accessibility of luxury brands among millennials in the United States from 2021 to 2024 Statista, https://www.statista.com/statistics/1493756/luxury-accessibility-opinions-millennials/ (last visited October 06, 2024)
Opinions on accessibility of luxury brands among millennials in the United States from 2021 to 2024 [Graph], YouGov, August 28, 2024. [Online]. Available: https://www.statista.com/statistics/1493756/luxury-accessibility-opinions-millennials/