Most popular luxury goods categories in China 2024

Published by
Xin Ou,
Sep 24, 2024

According to a survey conducted by Rakuten Insight in July 2024, the most popular luxury items among Chinese consumers were cosmetics, with around 50 percent of respondents indicating a willingness to purchase. Perfumes, footwear, clothing, and jewelry and accessories also showed strong appeal to Chinese shoppers.

Leading luxury goods categories among Chinese consumers as of July 2024

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Release date

September 2024

Region

China

Survey time period

July 11 to 30, 2024

Number of respondents

3,838 respondents

Age group

16 years and older

Special properties

multiple answers were allowed

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following luxury goods would you prefer to buy? (Choose all that applies)"

Among a total of 3,838 survey respondents, 2,202 were women and 1,636 were men.

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Topics

Luxury goods market in ChinaGlobal personal luxury goods industryLuxury marketing in ChinaLuxury goods in EuropeChow Tai Fook Jewellery Group
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