According to a survey conducted by Rakuten Insight in July 2024, around 43 percent of Chinese respondents would take quality into account when making decisions on luxury goods purchases. Brand value was a key factor for 40 percent of respondents.
Main factors affecting decisions to purchase luxury goods among Chinese consumers as of July 2024
This question was phrased by the source as follows: "What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)"
Among a total of 3,838 survey respondents, 2,202 were women and 1,636 were men.
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Rakuten Insight. (September 3, 2024). Main factors affecting decisions to purchase luxury goods among Chinese consumers as of July 2024 [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/1493835/china-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight. "Main factors affecting decisions to purchase luxury goods among Chinese consumers as of July 2024." Chart. September 3, 2024. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/1493835/china-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight. (2024). Main factors affecting decisions to purchase luxury goods among Chinese consumers as of July 2024. Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/1493835/china-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight. "Main Factors Affecting Decisions to Purchase Luxury Goods among Chinese Consumers as of July 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493835/china-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight, Main factors affecting decisions to purchase luxury goods among Chinese consumers as of July 2024 Statista, https://www.statista.com/statistics/1493835/china-key-factors-influencing-luxury-goods-purchases/ (last visited October 05, 2024)
Main factors affecting decisions to purchase luxury goods among Chinese consumers as of July 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493835/china-key-factors-influencing-luxury-goods-purchases/
