According to a survey conducted by Rakuten Insight in July 2024, 42 percent of respondents in Hong Kong reported practicality as the key factors influencing their luxury goods purchases. Other key factors included quality, brand value, and cost-effectiveness.
Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024
This question was phrased by the source as follows: "What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)"
Among a total of 2,506 survey respondents, 1,533 were women and 973 were men.
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Rakuten Insight. (September 3, 2024). Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1493842/hong-long-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight. "Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024." Chart. September 3, 2024. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1493842/hong-long-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight. (2024). Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1493842/hong-long-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight. "Main Factors Affecting Decisions to Purchase Luxury Goods among Hong Kong Consumers as of July 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493842/hong-long-key-factors-influencing-luxury-goods-purchases/
Rakuten Insight, Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024 Statista, https://www.statista.com/statistics/1493842/hong-long-key-factors-influencing-luxury-goods-purchases/ (last visited October 06, 2024)
Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493842/hong-long-key-factors-influencing-luxury-goods-purchases/
