According to a survey conducted by Rakuten Insight in July 2024 in China, social media emerged as the primary source for luxury goods information, with 57 percent of female respondents and 56 percent of male respondents identifying it as their main resource for luxury goods information. Brand websites and physical stores were also leading information sources among respondents.
Preferred information sources for luxury consumption in China as of July 2024, by gender
The question was phrased by the source as follows: "Where do you see/find the most information about luxury brands' goods? (Choose up to 3 of the most relevant answers)"
Among a total of 3,838 survey respondents, 2,202 were women and 1,636 were men.
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Rakuten Insight. (September 4, 2024). Preferred information sources for luxury consumption in China as of July 2024, by gender [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1493856/china-leading-information-sources-for-luxury-products-by-gender/
Rakuten Insight. "Preferred information sources for luxury consumption in China as of July 2024, by gender." Chart. September 4, 2024. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1493856/china-leading-information-sources-for-luxury-products-by-gender/
Rakuten Insight. (2024). Preferred information sources for luxury consumption in China as of July 2024, by gender. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1493856/china-leading-information-sources-for-luxury-products-by-gender/
Rakuten Insight. "Preferred Information Sources for Luxury Consumption in China as of July 2024, by Gender." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1493856/china-leading-information-sources-for-luxury-products-by-gender/
Rakuten Insight, Preferred information sources for luxury consumption in China as of July 2024, by gender Statista, https://www.statista.com/statistics/1493856/china-leading-information-sources-for-luxury-products-by-gender/ (last visited October 04, 2024)
Preferred information sources for luxury consumption in China as of July 2024, by gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1493856/china-leading-information-sources-for-luxury-products-by-gender/
