According to a survey conducted by Rakuten Insight in July 2024 in Hong Kong, social media was the primary source of information for luxury buyers aged 16 to 24, with about 79 percent of them paying attention to it. In contrast, consumers aged 45 years or above primarily obtained information about luxury goods from offline stores.
Preferred information sources for luxury consumption in Hong Kong as of July 2024, by age group
The question was phrased by the source as follows: "Where do you see/find the most information about luxury brands' goods? (Choose up to 3 of the most relevant answers)"
Among a total of 2,506 survey respondents, 1,533 were women and 973 were men.
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Rakuten Insight. (September 4, 2024). Preferred information sources for luxury consumption in Hong Kong as of July 2024, by age group [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1493861/hong-kong-leading-information-sources-for-luxury-products-by-age-group/
Rakuten Insight. "Preferred information sources for luxury consumption in Hong Kong as of July 2024, by age group." Chart. September 4, 2024. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1493861/hong-kong-leading-information-sources-for-luxury-products-by-age-group/
Rakuten Insight. (2024). Preferred information sources for luxury consumption in Hong Kong as of July 2024, by age group. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1493861/hong-kong-leading-information-sources-for-luxury-products-by-age-group/
Rakuten Insight. "Preferred Information Sources for Luxury Consumption in Hong Kong as of July 2024, by Age Group." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1493861/hong-kong-leading-information-sources-for-luxury-products-by-age-group/
Rakuten Insight, Preferred information sources for luxury consumption in Hong Kong as of July 2024, by age group Statista, https://www.statista.com/statistics/1493861/hong-kong-leading-information-sources-for-luxury-products-by-age-group/ (last visited October 04, 2024)
Preferred information sources for luxury consumption in Hong Kong as of July 2024, by age group [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1493861/hong-kong-leading-information-sources-for-luxury-products-by-age-group/
