According to a survey conducted by Rakuten Insight in July 2024, 88 percent of female respondents and 86 percent of male respondents in China reported being familiar with Chanel as a luxury brand. Dior and Hermes were also renowned luxury brands among Chinese consumers.
Luxury brand awareness in China as of July 2024, by consumer gender
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Rakuten Insight. (September 4, 2024). Luxury brand awareness in China as of July 2024, by consumer gender [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/1493866/luxury-brand-awareness-in-china-by-gender/
Rakuten Insight. "Luxury brand awareness in China as of July 2024, by consumer gender." Chart. September 4, 2024. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/1493866/luxury-brand-awareness-in-china-by-gender/
Rakuten Insight. (2024). Luxury brand awareness in China as of July 2024, by consumer gender. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/1493866/luxury-brand-awareness-in-china-by-gender/
Rakuten Insight. "Luxury Brand Awareness in China as of July 2024, by Consumer Gender." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1493866/luxury-brand-awareness-in-china-by-gender/
Rakuten Insight, Luxury brand awareness in China as of July 2024, by consumer gender Statista, https://www.statista.com/statistics/1493866/luxury-brand-awareness-in-china-by-gender/ (last visited October 10, 2024)
Luxury brand awareness in China as of July 2024, by consumer gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1493866/luxury-brand-awareness-in-china-by-gender/