According to a survey conducted by Rakuten Insight in July 2024, around 37 percent of Chinese respondents reported making two to three luxury purchases annually. Only 11 percent of respondents indicated they had never purchased luxury goods.
Frequency of consuming luxury goods in China as of July 2024
This question was phrased by the source as follows: "How often do you buy luxury goods or high-end product within a year? (e.g. jewelry, cosmetics, watches, shoes, etc.) "
Among a total of 3,838 survey respondents, 2,202 were women and 1,636 were men.
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Rakuten Insight. (September 3, 2024). Frequency of consuming luxury goods in China as of July 2024 [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1493872/china-purchase-frequency-of-luxury-goods/
Rakuten Insight. "Frequency of consuming luxury goods in China as of July 2024." Chart. September 3, 2024. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1493872/china-purchase-frequency-of-luxury-goods/
Rakuten Insight. (2024). Frequency of consuming luxury goods in China as of July 2024. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1493872/china-purchase-frequency-of-luxury-goods/
Rakuten Insight. "Frequency of Consuming Luxury Goods in China as of July 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1493872/china-purchase-frequency-of-luxury-goods/
Rakuten Insight, Frequency of consuming luxury goods in China as of July 2024 Statista, https://www.statista.com/statistics/1493872/china-purchase-frequency-of-luxury-goods/ (last visited October 04, 2024)
Frequency of consuming luxury goods in China as of July 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1493872/china-purchase-frequency-of-luxury-goods/
